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This study investigates retailers’ strategic choices between short video marketing (SVM) and live streaming marketing (LSM) in the social media era, with a focus on the synergistic effects and decision-making mechanisms of these two digital marketing models.
Mathematics 2025, 13(16), 2675; https://doi.org/10.3390/math13162675 · Submission received: 11 July 2025 / Revised: 9 August 2025 / Accepted: 18 August 2025 / Published: 20 August 2025 ... This study investigates retailers’ strategic choices between short video marketing (SVM) and live streaming marketing (LSM) in the social media era, with a focus on the synergistic effects and decision-making mechanisms of these two digital marketing models.As the market enters its growth phase, retailers should shift to the L strategy, driven by “influencer LSM”. When the market enters a mature stage, retailers should be more inclined to adopt the S strategy or the L strategy dominated by “merchant self-LSM”. These findings provide new theoretical insights into the dynamic selection mechanisms of digital marketing strategies while offering practical decision-making guidance for retailers in allocating marketing resources across different development stages. The conclusions have direct implications for optimizing corporate marketing mix strategies. Keywords: short video; merchant live streaming; influencer live streaming; development stageHowever, existing studies mostly analyze a single model and fail to reveal the dynamic selection mechanism among the three strategies [8]. It should be emphasized that consumer decision-making in these three sales models inherently involves large-scale group interactions (e.g., viral diffusion of short videos or real-time feedback in live streaming rooms) [9]. Their underlying mechanisms can be quantified through social network analysis methods—such as modeling influencer impact based on user trust relationships or integrating multi-source heterogeneous review data.Moreover, LSM also involves additional cost expenditures such as slotting fees [12]. Based on whether the slotting fee is zero or not, LSM can be further subdivided into two types: merchant self-LSM and influencer LSM. Merchant self-LSM refers to retailers using their own employees to carry out live streaming activities.
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Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement, (updated 8/1/2024) and acknowledgement of our Privacy Policy, and Your Privacy Choices and Rights (updated 7/1/2025).Letters to the Editor can be submitted to [email protected] with full name and place of residence.Audaciously anchored across the street from Portland's original Killer Burger, the original cart's smash burger made several local best-of burger lsits.Local elected officials and community activists called on Oregon's congressional delegation to support the Block the Bombs Act.
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Get the latest Oregon news. Find photos and videos, comment on the news, and join the forum discussions at OregonLive.com.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement, (updated 8/1/2024) and acknowledgement of our Privacy Policy, and Your Privacy Choices and Rights (updated 7/1/2025).Oregon is leading a 12-state coalition that challenged the tariffs.Health officials are asking anyone who picked up the furniture to throw it away or contact the DEQ for disposal.Johnson, who say she's been "in and around" Oregon Health & Science University for decades, will join its board of directors.
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Get the latest Oregon news. Find photos and videos, comment on the news, and join the forum discussions at OregonLive.com.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement, (updated 8/1/2024) and acknowledgement of our Privacy Policy, and Your Privacy Choices and Rights (updated 7/1/2025).Oregon is leading a 12-state coalition that challenged the tariffs.Health officials are asking anyone who picked up the furniture to throw it away or contact the DEQ for disposal.Johnson, who say she's been "in and around" Oregon Health & Science University for decades, will join its board of directors.
The Sunday public affairs show will now run live or live to tape interviews, after an edit to an interview with the Homeland Security Secretary drew pushback.
“In response to audience feedback over the past week, we have implemented a new policy for greater transparency in our interviews,” a CBS News spokesperson tells The Hollywood Reporter. “Face the Nation will now only broadcast live or live-to-tape interviews (subject to national security or legal restrictions).Some veteran news executives believe that mainstream TV news organizations will need to be more forthcoming with complete videos and transcripts moving forward.CBS News changes interview policy after Face the Nation Kristi Noem edit controversy.
KGW+ is a FREE streaming app that offers live breaking news, weather, sports talk, investigations and more, keeping you up to date on what’s happening in Portland. It’s everything you love about KGW plus more! ... KGW+ is available on smart TVs and streaming devices including Roku, FireTV and AppleTV. Our streaming content is also available on the web by visiting https://www.kgw.com/watch or ...
KGW+ is a FREE streaming app that offers live breaking news, weather, sports talk, investigations and more, keeping you up to date on what’s happening in Portland. It’s everything you love about KGW plus more! ... KGW+ is available on smart TVs and streaming devices including Roku, FireTV and AppleTV. Our streaming content is also available on the web by visiting https://www.kgw.com/watch or on KGW’s mobile app.Download the app from the Apple or Android store and click on the “Watch” tab at the bottom of the screen. The app is FREE and does not require any credit card to watch. ... KGW+ offers you live and on demand news coverage from KGW. Don’t miss your favorite local newscast, weather and more.All live newscasts, weather coverage, breaking news and special reports are available on KGW+. Fact-checking from VERIFY, sports news from LockedOn and original exclusive content are also available to stream live and on demand on KGW+. Some of the KGW programming is not available on KGW+. However, all the local news that affects Portland is available to watch anytime and anywhere.Yes! You can watch all your newscasts, weather coverage, breaking news, originals and more live and on demand.
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Orthopedic Medicine · Otolaryngology · Pathology · Pediatrics · Psychiatry · Pulmonary · Radiology · Rheumatology · Surgery · All Specialties · close · Advertisement · September 10, 2025 · How the Masters Video Library is reshaping ophthalmic education ·
The leading global healthcare destination that combines the most trusted clinical content, the deepest audience engagement, and the broadest education library.
Orthopedic Medicine · Otolaryngology · Pathology · Pediatrics · Psychiatry · Pulmonary · Radiology · Rheumatology · Surgery · All Specialties · close · Advertisement · September 10, 2025 · How the Masters Video Library is reshaping ophthalmic education ·
Get the latest Oregon news, sports, and breaking updates. View daily Oregon weather and top stories from Portland, Salem and beyond on oregonlive.com.
Get the latest Oregon local news, sports, weather, entertainment and breaking updates on oregonlive.comUse of and/or registration on any portion of this site constitutes acceptance of our User Agreement, (updated 8/1/2024) and acknowledgement of our Privacy Policy, and Your Privacy Choices and Rights (updated 7/1/2025).Hours after The Oregonian's reporting, Gov.Oregon and Oregon State’s football rivalry is headed for a pause.
Have you ever heard someone say, “Live and let live”? Maybe in a movie, a conversation, or even in a motivational speech? Chances are, this phrase resonates
Have you ever heard someone say, “Live and let live”? Maybe in a movie, a conversation, or even in a motivational speech? Chances are, this phrase resonates with many because it carries a universal message of tolerance, peace, and personal freedom. But what does it really mean?In this article, we’ll dive deep into the meaning of “live and let live,” explore its origins, wide-ranging usage, and common variations. I’ll also share tips for using this phrase effectively and how to avoid common mistakes.So, whether you’re a student of English, a language lover, or someone who wants to communicate more effectively, stay tuned — this content will make you a pro at understanding and applying this timeless phrase. ... Let’s kick things off with the meaning of this classic phrase. Simply put, “live and let live” is an expression that encourages tolerance and acceptance of others’ ways of life.It advocates for individuals to respect each other's choices and freedoms, without interference or judgment. See also Understanding "Hot Air": Meaning, Definition, Examples, and More · In a world with diverse beliefs, cultures, and lifestyles, “live and let live” reminds us to practice patience and understanding.
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News, Reviews, Release Date, Trailers, Gameplay and more for Live or Die: Survival
Live or Die: Zombie Apocalypse Survival plunges you into a post-apocalyptic world overrun by the undead. Combining the best of RPG, survival, shooting, and action genres, this open-world adventure challenges you to survive against all odds. Explore a desolate landscape, gather essential resources, craft and upgrade your equipment, and build an impenetrable base.Complete challenging quests, battle hordes of zombies and powerful mutants, and even build your own motorcycle to traverse the ravaged world. Inspired by survival classics, Live or Die tests your skills and your will to live.
Live news, updates and the full list of winners from the Ballon d'Or 2024 Ceremony in Paris, France.
Live news, updates and the full list of winners from the Ballon d'Or 2024 Ceremony in Paris, France where Manchester City's Rodri is expected to win the award.Rodri is expected to win the men's Ballon d'Or award with Real Madrid players skipping the event. / FRANCK FIFE/AFP · SI Soccer provides live updates and news from the 2024 Ballon d'Or ceremony at the Théâtre du Châtelet in Paris, France. The ceremony is scheduled to begin at 3:45 p.m."I want to thank Luis de la Fuente, and long live to Barcelona and Spain as well," Yamal said in his acceptance speech. ... 3:51 p.m. ET: The women's, men's and managerial stars of the ceremony take the stage for a moment of applause. Rodri and Luis de la Fuente are the last two introduced. Notably absent: every Real Madrid nominee. 3:45 p.m. ET: The 2024 Ballon d'Or ceremony has begun.RODRI IS THE 2024 MEN'S BALLON D'OR!
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Most requests for Military OneSource services that can be made via phone can also be made via live chat. To start, scroll to the top of any page on the website and click on the comment bubble icon. Type in your question to receive a quick response. Our Military OneSource consultants are master’s level clinicians with extensive training in military culture and customer service. Consultants are conveniently available 24/7/365 from your computer, smartphone or tablet.As a service member or family member, you can access live chats on Military OneSource from your computer, smartphone or tablet.If your office/house is too noisy for calls, or you don’t want to talk with anyone after a full day, live chat is a convenient way for you to discover all that Military OneSource offers.Our live chat works just like you’d expect it to.
This video may contain light patterns or images that could trigger seizures or cause discomfort for people with visual sensitivities.
Live · Click here to search · Sign up · Having trouble watching? Switch Player · Having trouble watching? Switch Player · This video may contain light patterns or images that could trigger seizures or cause discomfort for people with visual sensitivities.Xi Jinping was joined by Vladimir Putin and Narendra Modi at the Shanghai Cooperation Organisation summit in China.Watch Al Jazeera’s live broadcast now
Get Oregon breaking sports news, scores, updates and more. Find sports teams, schedules, statistics and photos and join forum discussions at OregonLive.com.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement, (updated 8/1/2024) and acknowledgement of our Privacy Policy, and Your Privacy Choices and Rights (updated 7/1/2025).Aaron Fentress of The Oregonian/OregonLive and George Wrighster, host of the Unafraid Show, discuss the latest news and trends surrounding the Oregon Ducks.There were countless highlights on Week 1 of Oregon high school football.Community Rules apply to all content you upload or otherwise submit to this site.